上海体育学院学报

2020, (03) 1-16

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数字化、全球化与职业体育的未来
Digitalization,Globalization and the Future of Professional Sports

江小涓;李姝
JIANG Xiaojuan; LI Shu

摘要(Abstract):

在数字化创新和全球化发展成为职业体育发展的主流形态背景下,研究数字化、全球化时代职业体育的坚守、创新与发展策略。基于职业体育全球化发展中的数字化创新趋势,从多角度揭示网络数字技术加速职业体育全球化的态势,并界定数字时代体育全球化的指标与程度。分析数字化背景下职业体育全球化的推动因素,以及中国职业体育数字化、全球化的表现和新机遇、新挑战。提出:应进一步向市场主体放权,适应数字时代的快速创新要求;接纳与数字时代相匹配的运作模式和产业形态;整合全球资源提高中国职业体育水平;培养适应数字化、全球化时代的人才;探索解决数字时代职业体育新的治理问题。
The persistence,innovation and development of professional sports in the era of digitalization and globalization are studied.By describing the trend of digital innovation in the development of professional sports globalization,it reveals that the digital technology will accelerate the globalization of professional sports from multiple perspectives,and it defines the index and degree of sports globalization in the digital era.It analyzes the driving factors of the globalization of professional sports,as well as the performance and new opportunities and challenges of digitalization and globalization of professional sports in China.It therefore proposes that power should be further delegated to market players to adapt to the requirement of the rapid innovation in digitalization era;good operation modes and industry patterns should be accepted;global resources should be integrated to improve the level of Chinese professional sports;talents should be trained to fit in with the era.The solutions to digital development governance should be explored.

关键词(KeyWords): 数字化;全球化;职业体育;中国表现;数字化发展治理
digitalization;globalization;professional sports;China performance;digital governance

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作者(Author): 江小涓;李姝
JIANG Xiaojuan; LI Shu

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