上海体育学院学报

2018, (06) 23-29

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体育赛事机器新闻写作的现实困境与改进路径——以腾讯“机器人NBA战报”为例
The Dilemma and Improvement of Machine News Writing in the Sports Events—A Case Study of the Tencent's “Robot NBA Report”

白贵;王太隆
BAI Gui; WANG Tailong

摘要(Abstract):

通过对现有体育赛事机器新闻写作的作品分析,指出其存在逻辑运算难以实现语义理解、数字冲突难以转化为趣味表达、非结构化数据难以被机器运用等现实困境。提出:应通过数据积累与知识构建实现逻辑推算到语义模仿的过渡;通过数据升级与知识优化实现信息推送到深度报道的转变;通过机器与人工协调实现单向辅助到相互协作的良性发展等。
Through analyzing the news reports written by machine on the current sports events, this study pointed out the practical difficulties in the semantic understanding by logic operation, the transforming of digital conflict into interesting expression, and the non-structured data utilization by machine, and so on. Some suggestions are given as follows:logical calculation and semantic imitation should be carried out through data accumulation and knowledge construction; data upgrade and knowledge optimization should be adopted to realize the transformation from information to deep coverage; the coordinated development from one-way assistance to mutual cooperation should be achieved through the coordination of machines and human.

关键词(KeyWords): 体育赛事;腾讯;Dreamwriter;机器人;新闻写作;美国职业篮球联赛
sports events;Tencent;Dreamwriter;robot;news wring;NBA

Abstract:

Keywords:

基金项目(Foundation): 河北省高校本科教育质量工程资助项目

作者(Author): 白贵;王太隆
BAI Gui; WANG Tailong

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