上海体育学院学报

2019, (06) 1-5

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夏奥会、冬奥会与经济互动之比较
A Comparative Study on the Interactions among Summer, Autumn Olympic Games and Economics

孙葆丽;孙葆洁;徐子齐
SUN Baoli; SUN Baojie; XU Ziqi

摘要(Abstract):

运用文献资料法等,对夏奥会、冬奥会与经济的互动进行比较。结果显示:正确处理好奥林匹克运动与经济的关系,是保证其在全世界健康和谐发展的重要前提;基于规模需求,夏奥会与经济的互动更为全面,相互影响更为深入;冬奥会和夏奥会虽然在经济互动模式上有相同之处,但前者在冰雪产业领域互动更深,并与举办城市的产业布局息息相关。
This study used the methods of comparison and literature review to analyze the interactions among economics,summer and winter Olympic Games.The results show that the good interaction between economy and Olympics is the key to guarantee a healthy and harmonious development of Olympic Games.There is a more comprehensive interaction between summer Olympic games and economy,as well as a deeper impact on each other in terms of scale needs.Although with similarities in economic interaction modes,winter Olympics,however,has a deeper interaction in ice-and-snow industry,and a close relation to the industry distribution in host cities.

关键词(KeyWords): 奥林匹克运动;夏奥会;冬奥会;经济互动;冰雪产业;奥林匹克营销
Olympic Games;summer Olympic Games;winter Olympic Games;economic interaction;ice-snow industry;Olympic marketing

Abstract:

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基金项目(Foundation): 国家社会科学基金资助重点项目(17ATY003)

作者(Author): 孙葆丽;孙葆洁;徐子齐
SUN Baoli; SUN Baojie; XU Ziqi

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